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Membership and Recruitment Tool Box
Let’s move Scouting forward. The Marketing and Membership Hub is a resource to help you serve more youth in your area. From recruiting ideas to social media best practices, the Hub provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy.
Our main objective is to give multiple joining opportunities to ensure that every youth is invited to join Scouting, and to fulfill our promise to new Scouts for a great Scouting program. Adventure is Calling - Join Scouting!
Cub Scouting is fun for the whole family. In Scouting, boys and girls start with their best right now selves and grow into their very best future selves. It’s fun, hands-on learning and achievement that puts kids in the middle of the action and prepares them for today – and for life.
Meet New Friends
Cub Scouting is a program that parents and children can do together while getting to know other families in your school or neighborhood. Cub Scout Packs are run by trained volunteers and parents like you.
The most effective recruiting occurs when volunteer leaders, and parents work together, share ideas, and leverage each other’s skills, insights, and resources. For parents, it’s an opportunity for their kids to make new friends. And for volunteer leaders, it’s a chance to watch youth learn new skills, try new things, and discover new paths. Regardless of your role, the outcome is the same: Scouting makes the most of the limited time we have to shape the lives of America’s youth.
- Did you know..Flyer
- Annual Planning Conference Resource
- Pack Leadership Needs Form
Trail Head Design - Beascout.org
University of Scouting Presentations
- How to grow Membership 2023 UOS
- School Night for Scouting Recruitment Event
- Recruitment and Succession Planning
My.Scouting Membership Tools
Family Den Information
- TRC Family Den Recorded Presentation
- TRC Pack Family Den Kick-Off- Slide Deck
- Family Den Pilot Pack MOU
Leader Recruitment / Succession
- Leader- Recruitment and Succession Planning
- Succession Planning & Volunteer Recruitment
- Selecting a Cub Scout Leader
New Family Membership Welcome Packets
- New Parent Flyer
- Welcome Email/Letter for new families
- Uniform Handbook Info
- Sample Pack Calendar (Excel format)
- Membership Costs (Spring) handout
Joining/Sign up Night Table set up
- Cub Scout Dynamic Recruitment Infographic
- Cub Scout Dynamic Recruitment Playbook
- Invitation wording
- Reasons for Not Joining
- Passive Recruitment
- The 3 E's to Spring Recruitment
- Spring Recruitment Timeline
- Successful Recruitment Night Needs
- Recruitment Night Follow up
Cub Scout Power Point Presentation Template
- Welcome Packet for Packs- Fillable
- Welcome to Cub Scouts - One Pager Fillable
- Welcome to Cub Scouts- Spanish
Interactive Recruitment Flyers- 2 sided
Connect with Scouting
Cub Scout Recruitment Sign-Up Options
All Sign-Up Nights are designed to be fast paced for today’s busy parents.
New Den Leader Video Resources
We have learned that virtual resources may be used to complete requirements such as virtual tours in place of den outings. The standard of Cub Scout advancement is for the Cub Scout to do their best.
Troop Recruitment Resources
A steady flow of youth into a troop is essential to maintaining the troop's health. New Scouts bring energy and enthusiasm to the troop program.
To avoid the pitfall of shrinking membership, a troop should add at least 10 new Scouts every year. Having a year-round growth plan in place will help attract new Scouts.
The first step for any recruitment effort is to appoint a troop committee member to serve as the troop membership chair. This person will develop and implement a year-round growth plan that incorporates all methods of recruitment, working closely with Cub Scout packs in the community, the district membership committee, and the unit commissioner.
Have you scheduled your Normal Friend Activity Yet?
AOL Scout Transition
Troop Recruitment Tools
- Troop Recruitment
- Annual Planning Resource
- Adult Recruitment Guide
- Welcome to Scouts BSA - One Pager FIllaible 2022
- Scout Interest Sign up Form
- Parent Orientation Agenda
Troop Recruitment Event Tools
- Troop How to have a Open House Video
- Host a Troop Open House
- Build an Invitation Information
- SBSA Dynamic Recruitment Infographic
- SBSA Dynamic Recruitment Playbook
- Invitation wording
- Reasons for Not Joining
- Passive Recruitment
- Adulting 101- Life Skills for Teens- Full Color
- Adulting 101- Life Skills for Teens- Black and White
- Adulting 101- Life Skills for Teens- Color
Merit Badge Recruitment Flyers
Troop Recruitment Flyers
- Be the Change - Girls
- Be the Change - Boys
- Be the Change
- Be the Change - Generic
- Adventure on Scouts BSA Girls
- Adventure on Scouts BSA
Troop Promotional Video
Unit Marketing Resources
To ensure families get the message that it’s time to sign up, use various methods of communication and be sure to have a plan. You should start to build the buzz at least six weeks out from your sign-up event(s). The council and district will help get the word out, but most of your success will come from unit marketing.
How much access you must promote Scouting in your schools will help you decide the best ways to market your sign-up event. Here are some suggestions – but these are just thought-starters. Don’t limit yourself. The more ways you reach parents, the more success you’ll have.
*NEW* This Campaign Kit for Recruitment Marketing Is Your Go-To Source for the Fall Recruiting Season
Here are several ideas for promoting the event outside of the schools. These tactics can be done either in tandem with your in-school promotions or on their own if you are not able to get full access to the schools.
Your district or unit can leverage social technologies to improve recruiting. Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced by online word-of-mouth as consumers share their experiences online. In fact, according to Forrester, a premier technology research company, 75 percent of people in the U.S. use social media (Facebook, Twitter, Pinterest, etc.). That means for many families, the decision to join Scouting is going to start with online engagement.
Photo Frames: Help promote Scouting on social media by adding a photo frame around your profile picture on Facebook/Instagram
Membership and Marketing Webinars
Put your Unit on the MAP!
Updating your BeAScout Pin
Make sure your unit’s information is correct on BeAScout.org. BeAScout.org is a tool prospective family use to find units to join.
Is your unit information up to date?
When updating your Unit Pin make sure it is the most updated information on your unit. Here are some things that will help families when looking at your Unit Pin.