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Membership and Recruitment Tool Box

Let’s move Scouting forward. The Marketing and Membership Hub is a resource to help you serve more youth in your area. From recruiting ideas to social media best practices, the Hub provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy.

Our main objective is to give multiple joining opportunities to ensure that every youth is invited to join Scouting, and to fulfill our promise to new Scouts for a great Scouting program. Adventure is Calling - Join Scouting!

Cub Scouting is fun for the whole family. In Scouting, boys and girls start with their best right now selves and grow into their very best future selves. It’s fun, hands-on learning and achievement that puts kids in the middle of the action and prepares them for today – and for life.

Be Prepared to Benefit Social Media Post 3

It is Fun.

No matter what grade your child is in it's a blast! Cub Scouts is an affordable activity for all. No youth is turned away due to an inability to pay.

Scouts walking through the trees to find a spot to shoot their rockets

Meet New Friends

Cub Scouting is a program that parents and children can do together while getting to know other families in your school or neighborhood. Cub Scout Packs are run by trained volunteers and parents like you.

Cub Scouts Camping

Have Adventures.

Cub Scouts get awesome opportunities like pinewood derbies, rocket launches, camping, hiking trips, tours of police and fire stations, climbing, becoming an archer, field trips to museums, and much more!

Need Recruitment Materials? Don't wait order your units TODAY!

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Recruitment Materials or Unit Recruitment Starter Kits 


The most effective recruiting occurs when volunteer leaders, and parents work together, share ideas, and leverage each other’s skills, insights, and resources. For parents, it’s an opportunity for their kids to make new friends. And for volunteer leaders, it’s a chance to watch youth learn new skills, try new things, and discover new paths. Regardless of your role, the outcome is the same: Scouting makes the most of the limited time we have to shape the lives of America’s youth.

Trail Head Design -
University of Scouting Presentations
My.Scouting Membership Tools
Family Den Information
Leader Recruitment / Succession
New Family Membership Welcome Packets
Joining/Sign up Night Table set up
Dynamic Recruiting
Spring Recruitment
Cub Scout Power Point Presentation Template
Printable tools
Fillable tools
Recruitment Flyers
Interactive Recruitment Flyers- 2 sided
Connect with Scouting

Cub Scout Recruitment Sign-Up Options

All Sign-Up Nights are designed to be fast paced for today’s busy parents.

New Den Leader Video Resources

We have learned that virtual resources may be used to complete requirements such as virtual tours in place of den outings. The standard of Cub Scout advancement is for the Cub Scout to do their best.


Troop Recruitment Resources

A steady flow of youth into a troop is essential to maintaining the troop's health. New Scouts bring energy and enthusiasm to the troop program.

To avoid the pitfall of shrinking membership, a troop should add at least 10 new Scouts every year. Having a year-round growth plan in place will help attract new Scouts.

The first step for any recruitment effort is to appoint a troop committee member to serve as the troop membership chair. This person will develop and implement a year-round growth plan that incorporates all methods of recruitment, working closely with Cub Scout packs in the community, the district membership committee, and the unit commissioner.

Have you scheduled your Normal Friend Activity Yet?
AOL Scout Transition
Troop Recruitment Tools
Troop Recruitment Event Tools
Dynamic Recruiting
Adulting 101
Merit Badge Recruitment Flyers
Troop Recruitment Flyers
Troop Promotional Video

Unit Marketing Resources

To ensure families get the message that it’s time to sign up, use various methods of communication and be sure to have a plan. You should start to build the buzz at least six weeks out from your sign-up event(s). The council and district will help get the word out, but most of your success will come from unit marketing.

How much access you must promote Scouting in your schools will help you decide the best ways to market your sign-up event. Here are some suggestions – but these are just thought-starters. Don’t limit yourself. The more ways you reach parents, the more success you’ll have.


*NEW*  This Campaign Kit for Recruitment Marketing Is Your Go-To Source for the Fall Recruiting Season

With the fall recruiting season nearly upon us, this great campaign kit gives you a step-by-step guide to marketing Scouting in your local community. Developed by the National Marketing Support Committee, and providing links to marketing resources created by the Boy Scouts of America National Marketing Team, the easy-to-use guide provides strategies and simple, effective tactics proven to grow Scouting. Be sure to use and share this guide with anyone – beginner or expert – who is charged with marketing Scouting in your community.

Recruiting Campaign Kit_2022-1

Out-of-School Promotion

Here are several ideas for promoting the event outside of the schools. These tactics can be done either in tandem with your in-school promotions or on their own if you are not able to get full access to the schools.

Social Media

Your district or unit can leverage social technologies to improve recruiting. Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced by online word-of-mouth as consumers share their experiences online. In fact, according to Forrester, a premier technology research company, 75 percent of people in the U.S. use social media (Facebook, Twitter, Pinterest, etc.). That means for many families, the decision to join Scouting is going to start with online engagement.

Photo Frames: Help promote Scouting on social media by adding a photo frame around your profile picture on Facebook/Instagram

Membership and Marketing Webinars

Put your Unit on the MAP! 

Updating your BeAScout Pin

Make sure your unit’s information is correct on is a tool prospective family use to find units to join.

Is your unit information up to date?

When updating your Unit Pin make sure it is the most updated information on your unit. Here are some things that will help families when looking at your Unit Pin.


Images for your efforts....

Participating in a flag ceremony
Selfie shot of kids at a den meeting
Jungle Refugee Scouts
Adventure On web banner - 2022 recruitment
Adventure On web banner - 2022 recruitment
Scouts BSA Instagram Flyer Final
Cub Scout Instagram
Cub Scout Social Media Post 1
Oh the places you will go!
What are you doing this weekend
Fall Recruitment social media image - Ready Set Scout - selfie

Questions on Recruitment? Need Flyers?

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