Let’s move Scouting forward. The Marketing and Membership Hub is a resource to help you serve more youth in your area. From recruiting ideas to social media best practices, the Hub provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy.

Our main objective is to give multiple joining opportunities to ensure that every youth is invited to join Scouting, and to fulfill our promise to new Scouts for a great Scouting program. Adventure is Calling - Join Scouting!

Cub Scouting is fun for the whole family. In Scouting, boys and girls start with their best right now selves and grow into their very best future selves. It’s fun, hands-on learning and achievement that puts kids in the middle of the action and prepares them for today – and for life.

It is Fun.

No matter what grade your child is in it's a blast! Cub Scouts is an affordable activity for all. No youth is turned away due to an inability to pay.

Meet New Friends

Cub Scouting is a program that parents and children can do together while getting to know other families in your school or neighborhood. Cub Scout Packs are run by trained volunteers and parents like you.

Have Adventures.

Cub Scouts get awesome opportunities like pinewood derbies, rocket launches, camping, hiking trips, tours of police and fire stations, climbing, becoming an archer, field trips to museums, and much more!

Membership and Marketing Webinars

July 23, 2020: Geofencing, search, Social Media, Peer-to-Peer Recruiting

November 4, 2020: Restarting Cub Scouting

July 27, 2021: National Membership Kickoff

Aug 12, 2021: Welcoming & Onboarding New Youth and Families

July 29, 2021: Beyond School Access & “Normal Friend Activities”

Aug 26, 2021: Join Scouting Nights Membership

The most effective recruiting occurs when volunteer leaders, and parents work together, share ideas, and leverage each other’s skills, insights, and resources. For parents, it’s an opportunity for their kids to make new friends. And for volunteer leaders, it’s a chance to watch youth learn new skills, try new things, and discover new paths. Regardless of your role, the outcome is the same: Scouting makes the most of the limited time we have to shape the lives of America’s youth.

Recruitment Flyers

Cub Scout Recruitment Sign-Up Options

All Sign-Up Nights are designed to be fast paced for today’s busy parents.

New Den Leader Video Resources

We have learned that virtual resources may be used to complete requirements such as virtual tours in place of den outings. The standard of Cub Scout advancement is for the Cub Scout to do their best.

Den Leader Resources

Troop Recruitment Resources

A steady flow of youth into a troop is essential to maintaining the troop's health. New Scouts bring energy and enthusiasm to the troop program.

To avoid the pitfall of shrinking membership, a troop should add at least 10 new Scouts every year. Having a year-round growth plan in place will help attract new Scouts.

The first step for any recruitment effort is to appoint a troop committee member to serve as the troop membership chair. This person will develop and implement a year-round growth plan that incorporates all methods of recruitment, working closely with Cub Scout packs in the community, the district membership committee, and the unit commissioner.

Unit Marketing Resources

To ensure families get the message that it’s time to sign up, use various methods of communication and be sure to have a plan. You should start to build the buzz at least six weeks out from your sign-up event(s). The council and district will help get the word out, but most of your success will come from unit marketing.

How much access you must promote Scouting in your schools will help you decide the best ways to market your sign-up event. Here are some suggestions – but these are just thought-starters. Don’t limit yourself. The more ways you reach parents, the more success you’ll have.

Scout Talks

Scout talks can make a huge difference when signing up new Cub Scouts! Schools that provide access for Scout talks are the way to go. A youth talk is simply visiting each classroom and getting the youth excited about Scouting.

Check out videos that the BSA Brand Center has to offer and we can customize them with your unit information. just fill out the request below.

Out-of-School Promotion

Here are several ideas for promoting the event outside of the schools. These tactics can be done either in tandem with your in-school promotions or on their own if you are not able to get full access to the schools.

Social Media

Your district or unit can leverage social technologies to improve recruiting. Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced by online word-of-mouth as consumers share their experiences online. In fact, according to Forrester, a premier technology research company, 75 percent of people in the U.S. use social media (Facebook, Twitter, Pinterest, etc.). That means for many families, the decision to join Scouting is going to start with online engagement.

Photo Frames: Help promote Scouting on social media by adding a photo frame around your profile picture on Facebook/Instagram

Put your Unit on the MAP! 

Updating your BeAScout Pin

Make sure your unit’s information is correct on BeAScout.org. BeAScout.org is a tool prospective family use to find units to join.

Is your unit information up to date?

When updating your Unit Pin make sure it is the most updated information on your unit. Here are some things that will help families when looking at your Unit Pin.


Images for your efforts....

Fall Recruitment social media image - Ready Set Scout
Promo Pic
Scouts BSA Instagram Flyer Final
Cub Scout Instagram
Fall Recruitment Asset - Ready Set Scout
Fall Recruitment social media image - playing a ball game ; catching balls with milk cartons - Escape the indoors - masks / face coverings
Web Box
Fall Recruitment social media image - Ready Set Scout - selfie
Escape The Indoors Win back social media image - Welcome Back - We miss you at Cub Scouts!
Fall Recruitment social media image - Ready Set Scout - selfie

Questions on Recruitment? Need Flyers?

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